A few days ago I introduced my youngest daughter to the second Star Trek movie “The Wrath of Khan”. There’s a scene in that movie that I think applies to this discussion. In the climatic battle, Kirk and his crew beat the bad-guy, because, as Spock points out, he is still thinking in two-dimensional terms. In other words the villainous Khan, for all his power and intellect, isn’t used to working in space. He forgets that in space you can move up and down as well as left and right; and forwards and backwards. He isn’t as comfortable in, or aware of the possibilities of, the medium in which he finds himself.
And so it appears to be in publishing today, as many of us suddenly find ourselves in a medium in which we aren’t comfortable, nor know how to fully exploit.
I love it when I can get the two sides of my professional life to cross-over like this.