April 1st, 2011

AJP Toon

New Dr Who Trailers - Contrast and Compare...

So here's the latest trailer from the BBC to promote the upcoming season of Doctor Who in the UK....



And here's the BBC America version...



Watching both has left me wondering, what does this say about the way that the relative intelligence of the two audiences are perceived by the broadcasters involved.

Is it a cultural difference? Do US audiences really need to be spoon feed every thing, or is there a perception that playing up the US connection in this season will draw higher ratings?

Frankly as a loyal supporter of BBC America, (one of the only two reasons I still have cable TV rather than watching everything online), I feel a little insulted.